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March 29, 2008
Improving the Public Image of Your Board SessionThis was a very good session. The presenters were engaging as they explained the perception the community had, and the image they looked to create. The marketing efforts undertaken to improve this image were extensive. They included hosting expert speakers (covering professional learning & bullying prevention), opening of a state-of-the-art learning center, the creation of a leadership academy (for both teachers and administrators), a T-Shirt project (for 5700 students and staff), a new website, TV & radio advertising, as well as others. Their results were impressive! Rising ACT scores, better teacher and staff recruitment, legislator interest in the district, and a new "virtual school" for alternative learning. Overall, a wealth of information!
The presentation effectively involved the audience. I liked the Fed-Ex cup video (a TV commercial) relating that image improvement isn't just for business), their connection with the district Strategic Plan, and the quote from a student (about all the kids and staff wearing the same T-Shirt) "this is the best twin day ever"!
Posted by Rich Benson, Blog Team, at 10:16 AM | Conference Daily
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